The Technology 202: Trump leverages Facebook's powerful ad tools

Note to readers: The Technology 202 is taking a holiday hiatus. Tomorrow, Dec. 19, will be the final edition of the year. The newsletter will be back in your inboxes on Monday, Jan. 6, with an edition dedicated to the tech policy issues that will shape 2020. 
https://www.mpgh.net/forum/member.php?u=5688406
Send your predictions about the ways disinformation, privacy, antitrust and other topics will evolve next year to cat.zakrzewski@washpost.com. Happy holidays!

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President Trump believes the impeachment fight has galvanized his base to rally around him. And he's helping stoke the flames by 
pouring a chunk of his 2020 campaign's resources into an aggressive Facebook ad campaign in the weeks leading up to today’s historic House vote.  
Trump spent an estimated $648,713.27 on anti-impeachment Facebook ads during a three-week period beginning Nov. 23, according to an analysis of Facebook data by the Democratic digital firm Bully Pulpit Interactive. 
Trump’s ads take direct aim at his Democratic rivals in Congress, urging voters to add their names to a list to fight back against House Speaker Nancy Pelosi (Calif.) and House Judiciary Chair Jerrold Nadler (N.Y.).
“Nancy and Jerry are trying to brainwash the American People like the 2016 Election never happened - like YOUR VOTE never happened,” said one ad active on Facebook this morning. “WE NEED TO FIGHT BACK.”
Trump's 2020 campaign has also been running ads for months calling for donations to an “Official Impeachment Defense Fund.” “Democrats hate the idea of you being in charge of our country! Donate now! We are CRITICALLY SHORT of our goal!," one ad active today warned.

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